Being a leader in industry and in our local community, it's important to give back. Over the years I've raised hundreds of thousands of...

Social Media is continually changing and new platforms are being created. It reaches a variety of ages and demographics

To get the edge on your competitors in 2024, here's a 10 Step Strategy to help set your business up for more success next year!

Create your story with the 7 C's of creating content. Telling a story about a new product, treatment, or team member.

Quarter four is a great time to do a business audit, we would recommend doing a quarterly audit as well as an annual AUDIT

10 ways to boost profitability - If you're scaling your business for sale, you need to pay yourself for all the hats you wear…

Effective branding aids in building customer recognition and familiarity. A strong brand with a consistent visual identity, logo, and messag

Creating a client avatar is important as it enables you to tailor your marketing strategies and messages specifically to attract and serve t

Today is the last day of my Profit Lab Masterclass and we've just entered the last quarter of the year. I look at business like a sport,...

Happy clients are more likely to become loyal, long-term customers and refer others to your salon.

Choosing a dream team, whether it's for a business project, a sports team, or any other endeavor, involves selecting individuals who complem

A true leader's success comes from their team - are you hitting the targets within your salon, are you and your team winning awards and bein

This time 12 years ago I was just about to open the doors to my first limited company, Orchids Hideaway, a beauty salon on the high...