Being a leader in industry and in our local community, it's important to give back. Over the years I've raised hundreds of thousands of...

Create your story with the 7 C's of creating content. Telling a story about a new product, treatment, or team member.

Creating a client avatar is important as it enables you to tailor your marketing strategies and messages specifically to attract and serve t

Today is the last day of my Profit Lab Masterclass and we've just entered the last quarter of the year. I look at business like a sport,...

Happy clients are more likely to become loyal, long-term customers and refer others to your salon.